Rocky & Bullwinkle: The Backstory (by Matthew W. Turcotte)

The show is one of the few cartoons out there that have aired on more than one network, and under more than one title.  When the show first debuted on November 19, 1959, it was on ABC under the title of “Rocky and His Friends”.  And, the show initially didn’t air on Saturday mornings.  It aired twice a week on Tuesday and Thursday after “American Bandstand”.  Believe it or not, the show was highly successful on ABC, and it was once ranked the highest rating daytime television program at the time.  It stayed on ABC until 1961, when it was moved to the NBC network on September 24 of that year.  It was a revolutionary move for two reasons.  One, it was moved to a Sunday night time slot (just before Walt Disney’s Wonderful World of Color), and secondly because it was the first time that the cartoon was broadcast in color television.  The name of the show changed as well, to simply “The Bullwinkle Show”.

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